It's how consistently you can grow and acquire new customers (or, for a free service, users). Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. Most startups fail because they can't get traction. Most startups don't fail because they can't build a product.
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